How it all began.

The main ingredient to a good recipe & thoughtful gift is LOVE. As moms we have added skills & tend to take whatever ingredients are thrown our way each day & create happiness for ourselves and those around us. The concept for Sweet Real was born through the love of baking, sharing sweets with others & spreading smiles.

A few years ago, 2 busy boy moms started a holiday baking tradition….alone with a handful of different cookie recipes, matching holiday t shirts, a glass (or two) of bubbly & good music! The day was amazing! We not only made delicious sweets, shared them with friends & family but also had so much fun doing it!

Early spring 2021, Sweet Real was launched with a lot of hard work, careful detail, dedication & motivation. Together we baked & gifted for a year, growing Sweet Real here in SWFL with the love & support from our friends, family & amazing community. I thank Elissa for her friendship, passion & hustle; she is forever a part of the magic that started this SWEET business!

Today my family & I have the pure joy of curating tasty, indulgent, beautiful sweets & designing customized gifts for you, our friends & clients.

I look forward to spreading our passion and love of everything Sweet with you!

xo Sarah

Hi there!

I’m Sarah, Founder of Sweet Real


Giving and being creative is a part of my DNA. Professionally I’ve had an amazing career as an Interior Designer, creating beautiful and functional spaces for others to experience. Today I’m channeling my creative energy into the sweets I bake and gifts I curate. I love spending time with my husband and son where there’s no shortage of building, crafting, coloring and baking the most fun and delectable treats. Family and friends are my lifeblood and I’m passionates about sharing love and joy with those around me. So welcome Friend, I can’t wait to bake for you too!

In The Press

Honored to have been featured in this year’s Gulfshore Business 40 Under 40 issue!